Chia Sisters have launched a limited run of Pressed Juices in Fresh Choice Nelson that are filled 8.6 percent less than their regular juices. As a majority women-owned and led business, Chia Sisters are launching a campaign in collaboration with Fresh Choice Nelson to create more awareness around the Gender Pay Gap - a significant issue that reflects the broader inequalities faced by women in the workforce.
Why 8.6 percent less? The 8.6 percent represents the gender pay gap in Aotearoa New Zealand. The juices will be displayed next to their normal range of juices, with the redesigned labels for the campaign. All of the revenue from each bottle sold by Chia Sisters and Fresh Choice Nelson will be donated to the Nelson Women's Refuge - helping women and children experiencing family violence.
This limited edition juice will be on shelf officially at Fresh Choice Nelson today and will remain until all bottles are sold.
Chia Sisters founders Chloe and Florence Van Dyke will be speaking at Parliament today alongside Dame Farah Palmer, Dame Miranda Harcourt, and Hon Louise Upston. Chloe and Florence will speak on the International Women's Day theme of inspiring inclusion, using Chia Sisters as a platform to test different ways of doing business that have a positive impact on the environment and communities in which they operate, and how we can each see and call out gender bias through the different platforms that we hold.
Chia Sisters is Climate Positive Certified, Living Wage Certified and ranks in the top five percent of all Certified B Corps in the World for their environmental impact. Founders Chloe and Florence Van Dyke are Obama Foundation Leaders, EY Entrepreneurial Winning Women, SheEO Winners, Deloitte Fast 50 Rising Stars and have been recognised in the Forbes 30 under 30.
