Wellington Chocolate Factory (WCF) has always been focused on a better-tasting world through its ethical and delicious bean-to-bar chocolate. Now, New Zealand's original craft chocolate maker has found a way for Kiwis to choose a favourite pick-me-up that tastes good and does well with its brand new 'Heroes' range launch.
In a significant expansion- the first since opening its doors in 2013 - WCF continues to cement its industry-leading approach and grow its footprint nationwide. Its new range includes Oat Milk Chocolate, Strawberries and Cream Milk Chocolate and Pacific Dark Chocolate in handy 25g bars, literally little bars of goodness that pack in a tasty treat and the highest ethical standpoint, making them true Heroes.
Also available in a larger 75g size, the new range can be purchased nationwide at supermarkets, retailers and cafes - and every purchase of the new range supports Pacific cocoa farmers and their communities to thrive through WCF's grower partnerships.
In a leading sustainability move, the bars are also wrapped in recyclable soft plastic, eliminating less sustainable foil. They feature wrapper artwork by iconic Wellington artist T.Wei, on a vibrant colour palette of bright blue, red or yellow, which will be instantly recognisable on the shelves.
While WCF fans may be familiar with the sweet and creamy plant-based Oat Milk Chocolate and the smooth dark richness of 70 per cent cocoa Pacific Dark Chocolate - Strawberries and Cream Milk Chocolate is an entirely new offering. Sweet, summery strawberries in the creamiest milk are bound to make it a new favourite for foodies.
WCF co-founder Gabe Davidson said the new Heroes range enables Kiwis to choose a better treat in more ways than one.
"We've been making beautiful, ethical chocolate for almost a decade, and many of our customers buy this as a special gift or treat for loved ones and to enjoy themselves. We wanted to build on this and find a way to make it easier for people to steal a little moment to themselves so that when they're looking for a chocolate fix, they can choose something that tastes good, looks good, but does good too," said Davidson.
He continued that the range uses cocoa beans sourced directly from its Grower Partners in the Pacific, who the chocolatier pays significantly above market rates.
"We're working to grow the impact of the ethically-sourced beans we use to have a greater and more positive impact on the growers and their communities. This way, whenever someone picks up a Heroes bar, they directly contribute to a fairer, more sustainable and ultimately more delicious cocoa industry too."
Wellington Chocolate Factory offers one lucky winner the chance to win a year's supply of chocolate, one 75g Heroes range bar a week, totalling 52 bars. The competition runs from August 14th to 27th. Entry is via WCF's social channels.