Foodstuffs North Island has announced the appointment of Gemma Croombs as GM Wholesale.

“This is a new position on our executive team,” said Foodstuffs North Island’s CEO Chris Quin. “We have been working to consolidate our wholesale team to one structure and have decided to appoint a new senior leader to focus on wholesale as one of our key initiatives.

“I am very pleased to announce that Gemma Croombs will be joining us on November 7. Her e-commerce and B2B sales experience will be hugely beneficial to us.

“Gemma’s most recent role was as an advisory to the executive team at Mediaworks, where she was in a Transformation Leadership role. Prior to that she was CEO of Morepork (a start-up company), sat on the executive team of Spark’s retail business, and worked at Sabre (American Airlines) in product and project management roles.

“Gemma will be leading our new combined wholesale team, and will be responsible for helping us to develop and drive a world-class wholesale plan for customers. Our insights tell us that the wholesale market is growing and changing fast, which is why it’s a key area of focus for us,” said Quin.