The days of negotiating deals with individual store buyers are largely behind us.
With Foodstuffs' move to centralised purchasing and similar shifts across New Zealand retail, the role of field sales has undergone a fundamental transformation. Today's challenge? Ensuring perfect execution of centrally negotiated agreements while identifying opportunities to maximise your brand's presence on the shop floor.
At Insightful.Mobi, we've evolved alongside this changing landscape. As a New Zealand-owned company based in Auckland, we've been operating for over 10 years, growing with our customers through every market shift. Unlike CRM vendors from the US or Europe, who often offer rigid, one-size-fits-all solutions, we've been able to pivot quickly with our clients as the New Zealand retail environment has undergone transformation.
A Decade of Evolution with Our Customers
"Being local isn't just about geography – it's about truly understanding and responding to market changes," our team explains. "When centralised buying began reshaping retail relationships, we didn't just update our software. We reimagined it based on what our customers actually needed."
This responsiveness has built long-term partnerships. Tip Top Bread has relied on our platform to navigate changing retail dynamics, while Wayne Miller at RB Health NZ notes, "Insightful.Mobi helped us transform our team from order-takers into execution specialists who ensure every store delivers on our centrally negotiated plans."
Our platform's evolution reflects the real needs of our customers. Whether you've signed to use Foodstuffs terms or maintain independent agreements, our Sales IM and Merch IM mobile tools help you maximise those agreements while minimising execution costs through intelligent field and back-office management.
Read more about Insightful.Mobi in the latest issue here
