THE major frozen food suppliers in New Zealand and Australia are heading off to Germany next month where the industry is the leading sector in this year’s ANUGA show in Germany. Around 500 exhibitors are showing their products and services to an international gallery.

The enormous potential of frozen food worldwide, including increasing opportunities in New Zealand, is the focus of this sector at ANUGA and a large number of new developments are on show in Cologne from October 10-14.

America remains the undisputed frozen food consumer with an annual per capital consumption of 52kg but this figure has been stagnant for some years. New developments across a number of product categories are expected to generate fresh interest in frozen, especially in the bakery products area and lift sector sales internationally.

In addition to bakery developments, there is also a strong focus on ready meals in both partial and complete dishes with a decided trend to uncomplicated, flexible and healthy products giving a line-up of increadsingly diversified ideas, particularly in the area of smaller packets.

The massive show with around 6,800 exhibitors from around 100 countries in numerous pavilions, always attract a number of New Zealand retailers, wholesalers and suppliers. SupermarketNews will be in attendance representing the New Zealand grocery media and an extensive report will follow the show.