American seafood brand Aqua Star launches frozen seafood meals called Cutting Board Meal Kits.
The seafood meal kits aim to provide an easy alternative for consumers intimated by preparing seafood. Aqua Star CEO & President Dirk Leuenberger said that this consumer behaviour is apparent in all generations, with a growing number of people looking to be more involved with the ‘meal prep’ minus the grocery shopping that accompanies it.
“These are people that might eat a frozen entrée, might use Uber Eats, but at the same time might prepare their own food, they just don’t want to start with a treasure hunt in the store and rather, go straight to preparation,” said Leuenberger. “The Cutting Board meal kits will help reinforce confidence in the consumer that, ‘yes you can do it.”