Jägermeister opened the UK’s first-ever IceCold Supermarket with Sook for two days at 58 Oxford Street. The store manager was award-winning actor, rapper and comedian Michael Dapah. The store itself was chilled to -18 degrees celsius and was stocked with everything Jagermeister.
Instore there were floor-to-ceiling fridges, limited edition bottles of Jägermeister, branded merchandise, a bar and a DJ.
Inside the supermarket - Image from Sook
“The ICECOLD Supermarket showcases Jägermeister's optimal serving temperature of -18 degrees. As Jägermeister is a brand best served Ice Cold, we couldn't think of a better setting for customers to fully immerse themselves with chilled surroundings, -18 temperatures and an ice cold secret in store,” said Peter Kennedy, Mast-Jägermeister Head of Digital, Culture and Events.
Love Island reality TV stars promoting the store - Image from Sook
The supermarket was open 10 am - 6 pm on October 13 and 14, at 58 Oxford Street.
