Celebrating its 25th year of operation, one of NZ’s largest privately owned wholesale baked goods manufacturers, Original Foods, has renamed itself as Original Foods Baking Co. and launched a new logo, featuring a cheeky monkey licking its lips. Over the next few months, the brand’s new image will be rolled out across its whole range of products, including cakes, donuts, muffins and slices.
“The old Original Foods name was no longer representative of the nature or quality of our products. It was also missing the personality of our business, “ said Jane Clifford, managing director, OFBC. “Enjoying an occasional, freshly baked sweet treat is one of life’s simple pleasures. It was important for us to rebrand with a concept that not only matched the personality of our company, but that also respected our long history and future direction.”
New product ideas are in the pipeline and the brand is definitely going for growth, with the building of a new production facility and corporate headquarters in Christchurch by late 2016.
“From an initial three staff operation, we have grown into a multi-million-dollar turnover business with over 80 staff. We remain a proudly 100 percent New Zealand owned and operated family business, with a focus on producing premium quality products at a value price,” said Clifford.
Besides being sold in all major supermarkets throughout New Zealand, some of Original Foods Baking Co’s products are also included on the airline menus of Singapore Airlines, Jetstar and Air New Zealand. Wherever possible, ingredients are locally sourced.