Five primary and intermediate school students, aged from eight to 12, won the Sanitarium Weet-Bix national competition and will have their faces featured on Weet-Bix boxes from November to February next year.

“The campaign was all about promoting Kiwi kids being happy, active and positive. These five kids are great examples of exactly that,” said Pierre van Heerden, executive general manager, Sanitarium.

For the first time, a child in a wheelchair will pose for the iconic cereal. Auckland’s 12-year-old Jaden Movold was born with spina bifida and has completed an impressive 17 Weet-Bix Kids TRYathlons.
“I love competing, even though I have challenges. I like competing with able-bodied kids,” he said. “I have experienced a lot of tough times in my life, including hundreds of medical procedures. However, I am very determined and positive.”

Chosen based on their stories, age, gender nationality and location, the lucky kids include Katie Veronese, 8, from Christchurch; Jude Holtzhauzen, 9, from Auckland; Alissa Peou, 12, Feilding; India O’Connell, 9, Mount Maunganui.