Globally recognised, the Crossed Grain logo is the trusted symbol consumers reach for when buying gluten free products. With ever-increasing demand for gluten free goods, and many new products entering the marketspace, turning to those with verified certification is high on the list for coeliac sufferers and New Zealanders choosing a gluten free lifestyle. The logo’s simple illustration – a sheath of wheat with a line through it – is a quick reference point, guaranteeing genuine gluten free status for peace-of-mind and body.

Who wears the Crossed Grain logo?

To meet New Zealand’s strict labelling laws, products that display the Crossed Grain logo must demonstrate they:

  • Meet gluten free food standard regulations
  • Are subject to independent laboratory testing every 12months
  • Are formally verified and endorsed by Coeliac New Zealand.

Crossed Grain logo . . . plus some

When you see a product with the logo and the wording GLUTEN FREE alongside, it means that particular item also meets the FSANZ standard of ‘No detectable gluten’. 

Making it Matter . . . Cross Grain quality

With growing awareness of coeliac disease and an increasing availability of gluten free food options, sufferers are no longer as restricted in their choices. However, as more and more New Zealanders seek the health benefits of a gluten free diet, there is increasing pressure on retailers and supermarkets to ensure products leaving their stores are of the utmost quality and assurance.

No one likes a puzzle when it comes to product labelling or where health statements are concerned, which is why goods stamped with the CNZ endorsed Crossed Grain logo ensures product certainty and purchasing confidence all-round. Good for manufacturers, good for retailers and great for consumers.

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Facts on Coeliac Disease

  • An estimated 65,000 Kiwis have coeliac disease.
  • 80% of those people don’t know they have the condition.
  • Coeliac disease is a serious condition that can be diagnosed at any time.
  • It is a lifelong auto-immune disorder.
  • It damages the intestine lining and ability to absorb nutrients.
  • Its incidence is increasing (as are all auto-immune diseases).
  • It can cause crippling symptoms such as, abdominal pain, diarrhoea, constipation, nausea, vomiting and joint pain.
  • It May have no overt symptoms at all.
  • If left undiagnosed or if gluten continues to be consumed, coeliac disease can cause infertility, poor growth and calcification of teeth and bones in children, and multiple nutrient mal-absorption, and the disease has links with depression and occasionally bowel cancer.