According to Paul Kenny, managing director of Alliance Marketing, sales and marketing agencies (SMAs) offer manufacturers a cost-effective way to take their goods to market. Speaking along with sales director Rob Kitson in a recent FGC Leaders video interview, Kenny said that most SMAs also provide account management services to help assist or totally manage brands.
Kitson said SMAs represent ‘quite a large chunk’ of the grocery industry. “Approximately 11 percent or $1.3 billion of retail sales are done through SMAs,” he said. “The companies that SMAs represent are responsible for, or are the growth engine for, industry growth in the grocery market in New Zealand right now.”
You can watch the full video here: