In October this year, Consumer NZ introduced the inaugural Bad Taste Food Awards, inviting consumers to nominate products they thought were carrying misleading claims.

After having been named for its Nutri-Grain and a few other products, Kellogg’s has decided to fire back through a fully detailed press release.
Nutri-Grain is a source of fibre from wheat and oats and is a source of protein with 8.5g per serve. The information on pack and throughout all of our advertising for Nutri-Grain is accurate, substantiated and complies with the requirements of the Food Standards Code,” said Will Brockbank, director of Kellogg’s New Zealand.

“For a food such as Nutri-Grain, the 4 health star rating is balanced across it being a source of fibre from oats, while having lower salt and a moderate amount of sugar.”

As for Coco Pops Chex and Crispix Honey, Kellogg’s said it routinely updates the Nutrition Information Panel. “Even when a food hasn’t gone through a reformulation or recipe change, sometimes there are minor variations in the nutrition information as a result of changing our raw materials suppliers, or when we change production facilities. This is really just the nature of the food business and how the food is analysed.”