Supermarket chain Countdown is the first big retailer to use RangeMe, an innovative online platform that helps suppliers of any size getting their products discovered by buyers. The system will now notify Countdown's buyers whenever a new product matching their criteria has been uploaded.
The move is consistent with Countdown’s commitment to welcome a larger number of smaller suppliers in their stores. In announcing this partnership, the company’s general manager of merchandise, Chris Fisher, confirmed that manufacturers don’t necessarily have to be big to get stocked with Countdown.
“We are looking at how we can support smaller local suppliers to get their new and innovative products in front of our customers and build their businesses,” said Fisher. “At Countdown, 60 percent of our suppliers, by number, have a revenue of between $1,000 and $1,000,000 with us.”
Through RangeMe, prospective suppliers will get improved visibility while buyers will be able to identify the latest trends and access a wider offering. Old suppliers can also use RangeMe to communicate new product innovation and development.