Woolworths Launches New Delivery Service App


More than 10,000 grocery items are available to order in minutes, thanks to the launch of the app MILKRUN, a new ultra-convenient grocery experience brought to customers by Woolworths New Zealand.

Last week, the grocery retailer announced its commitment to delivering the best supermarket experiences for New Zealanders and accelerating its transition from Countdown to Woolworths New Zealand. Providing more convenient shopping solutions is crucial; this innovative milestone is the first of many.

Customers can now order hot chickens and flowers via MILKRUN that are not available in standard online grocery orders from supermarkets.
The delivery, at under one hour, is faster than regular supermarket delivery services, typically the next day. Many trial orders have reached customers in under 40 minutes. The products are picked and packed by Countdown supermarkets team members in-store.

Customers will also receive free delivery on their first three orders. After that, MILKRUN has a flat NZ$7 delivery fee with no service fees.
“MILK RUN has proved incredibly popular for Woolworths customers in Australia, and we’re excited to share the ultra-convenient experience with our New Zealand shoppers,” said Mark Wolfenden, Director of Digital and Loyalty for Woolworths Group New Zealand.

Wolfenden continued that Woolworths know that people are time-poor and looking for quicker and more convenient ways to shop.

MILKRUN makes last-minute entertaining, topping up the weekly shop or getting those final bits, or forgotten ingredients, for dinner easy.

“We’re particularly excited to offer shoppers hot roast chickens for delivery for the first time. It’s a well-loved meal solution and one of our most popular products.”
MILKRUN’s launch is a milestone for Woolworths as it continues its focus on delivering innovation that New Zealand customers are looking for as it changes for the better to become Woolworths New Zealand.”

Now available in the Wellington region and selected parts of central Auckland, MILKRUN has coverage expected to grow significantly in the coming months. Orders will be fulfilled from local Countdown stores.

MILKRUN is available to download on Apple’s App Store and Google Play.