Woolworths has revealed bp as the foundation partner for its new Everyday Rewards programme, alongside further details of the loyalty offer.
The new loyalty programme delivers a multi-million dollar reward increase from the first of February 2024. It is part of its move to becoming Woolworths New Zealand and its commitment to offering more value for Kiwis.
The program adopts the existing and easy-to-understand 1-for-1 points system from its predecessor, Onecard, where every $1 spent at the supermarket earns one reward point. Onecard's existing Club Price discounts will evolve into sharper Member Price deals.
At bp, members will earn one reward point for every litre of fuel and $1 spent at the bp shop, Wild Bean Cafe or on bp car washes. Members can also unlock a further 'always-on' cents off per litre discount alongside other benefits each time they swipe their Everyday Rewards card at bp.
With Everyday Rewards, an enhanced Boost offer programme and more opportunities to earn across its partner network, members can reach the 2000 points threshold faster and get a $15 voucher at Woolworths or bp.
"We've prioritised simplicity with the programme. Its appeal is that customers shop as normal from Woolworths and other retail partners, and the rewards take care of themselves," said Mark Burger, Woolworth's General Manager of Loyalty.
"At the checkout, we want to give our members the ability to double the value they receive today. This means that Kiwis who have (on average) previously got a couple of vouchers per year can now get one monthly by taking advantage of their personalised boost offers."
Boost offers are additional benefits that launch customers' points higher, with personalised promotions delivered to their inbox or accessed within the app.
"They're special offers designed to get customers to their $15 rewards faster."
Additional programme partners will continue to be added in the coming months, which Burger said will help members earn and use their points in even more places.
The new programme will replace Onecard in February.
"Onecard is still around until the thirty-first of January, and customers can continue earning points. Any points you haven't spent will automatically convert to Everyday Rewards in February."
Further details about Everyday Rewards will be shared with customers in the next few weeks.