Major Cooperative Collaboration

Zebra Technologies, Foodstuffs South Island

Foodstuffs South Island has announced its collaboration with an innovator at the front line of business solutions, with partners delivering a performance edge.

Zebra Technologies Corporation and Foodstuffs South Island have entered a partnership using Zebra’s mobile computers, tablets and wearable scanners to achieve greater productivity, inventory visibility and accuracy, and improved shopping experience. 

Since 1928, Foodstuffs South Island has offered many shopping experiences, from grocery and convenience stores to large-scale supermarkets, wholesale, and specialty liquor stores. The company also owns recognisable retail chains Four Square, New World and PAK’nSAVE, and in-store private brands Pam and Pam’s Finest.

The solutions implemented by Foodstuffs South Island include Zebra’s TC51 and TC52 mobile computers, ET51 Android tablet, and RS5100 Bluetooth wearable scanner. The TC51 and TC52 mobile computers provide retail associates with ready access to inventory levels to reduce lost sales from out-of-stock situations. 

Having such crucial information at their fingertips would also enable retail associates to spend more time engaging with shoppers to provide a better shopping experience. The ET51 Android tablet and RS5100 Bluetooth wearable scanner help streamline workflows and increase the scanning speed of its market online picking team, resulting in enhanced productivity from its retail backend.

“By digitalising our process, we give our retail associates ready access to key information of our inventory levels from the shop floor to avoid facing out-of-stock situations,” said Ian Colhoun, User Technology Manager from Foodstuffs South Island. 

“This also eliminates the hassle of leaving the shop floor to check our office computer for data to answer shoppers’ simple questions. Promptly responding to our shoppers’ questions with real-time information about available stock will vastly improve the overall shopping experience, which is our utmost priority.” 

According to Zebra’s 15th Annual Global Shopper Study, retail associates revealed out-of-stock complaints as their number one frustration (43 percent globally and 38 percent in APAC). Globally, 76 percent (64 percent in the Asia Pacific) of shoppers leave without the items they intended to purchase, with 49 percent (44 percent in the Asia Pacific) blaming it on out-of-stock. 

Tom Christodoulou, Sales Vice President, ANZ, Zebra Technologies, shared that there had been a sharp rise in consumer expectations across Australia and New Zealand recently. He elaborated that shoppers expected a seamless experience as they toggled between online and physical store shopping. 

“To ensure that retailers can meet the high expectations of shoppers today, they will first need to empower their retail associates with the right technology to perform their duties,” concluded Christodoulou.