Global manufacturer Mars reaffirmed its commitment to globally-source 100 percent traceable, deforestation-free cocoa by 2025.
The maker of Snickers and M&Ms reported that it has been making progress in its Cocoa for Generations initiative. Cocoa for Generations was launched in a bid to create a fully sustainable supply chain with opportunities for farmers to thrive with $1 billion invested in the project to last ten years to create a pathway to developing farming communities.
John Ament global vice president of cocoa at Mars shared its active collaboration with "farmer communities, cocoa suppliers, non-governmental organizations (NGOs), industry groups, governments and others to ensure the long-term sustainability of cocoa."
Apart from preserving forests, the new measures aim to put a stop to child labour and increase farmers’ income with a focus on smallholdings.
Ensuring cocoa farmers can thrive is an objective that is too big for any one company to tackle alone and it requires intense effort from a wide range of other stakeholders. Mars is committed to sustainable leadership and developing approaches that are tailored to meet the varied challenges facing farmers in different parts of the world.