Kiwis are in for a cheesy treat this festive season! After three years of waiting, the world’s first cheese advent calendar hits New Zealand shelves from the UK. A great alternative to chocolate, the Ilchester Cheese Advent Calendar comes with 24 individually wrapped 20g mini cheeses, across nine varieties.
All 24 cheeses are encased in a fridge door-friendly cardboard case with cheesy jokes behind each door! The advent calendar RRP is $30 for 24 cheeses (480g), – very reasonably priced, compared to other cheeseboard products on the market. Consumers will find these calendars on shelf in the specialty cheese area.
Perfect for any cheese lover, this advent calendar is a great way for families to have fun together enjoying a different cheese every day in the weeks leading up to Christmas. They get to enjoy UK cheese varieties that aren’t available anywhere else in NZ including: Applewood® Smoked Flavoured Cheddar Cheese; Applewood® Vintage Smoked Flavoured Cheddar Cheese; Mexciana® Cheddar Cheese with Mixed Peppers; Ilchester® Mature Cheddar Cheese; Ilchester® Vintage Cheddar Cheese; Ilchester® Red Leicester Cheese; Ilchester® Aged Red Leicester Cheese; Ilchester® Double Gloucester Cheese; Ilchester® Derby Cheese with Sage.
“The Ilchester Cheese Advent Calendar has been available in the UK since 2017. Since then Australia, Canada and USA have launched it with huge success. Now it’s New Zealand’s turn.
We are delighted to finally bring this unique cheese advent calendar to market and know it will create huge excitement this festive season”, said James Ravlich, Marketing Manager, Hutchinsons Limited.
In 2016, UK food blogger Annem Hobson of So Wrong It’s Nom fame, created a handmade prototype of a cheese advent calendar after being frustrated at the lack of festive cheese offerings in the supermarket. This sparked a global frenzy when she posted a blog showing how anyone can make one at home. She wasn’t expecting that her idea and #CheeseNotChoc to go viral with 11,000 signing up to support her in 4 days.
Annem officially launched the cheese advent calendar in collaboration with Norseland Ilchester, onto the UK market in 2017, and since then it has created a buzz around the world for cheese lovers each festive season as they wait for their ‘24 days of Cheesemas’ treat to arrive.
Available in all supermarkets nationwide. Limited Edition while stocks last.