Milo Goes The XTRA Distance

The Milo team has launched Milo Xtra, offering 25% more protein than regular MILO with milk, more crunch and more intense chocolate taste than original MILO.

When made with milk, a single glass of MILO XTRA provides 12g of protein, perfect for active Kiwis as protein helps the body recover by building and repairing muscles.

For those looking for a more intense chocolatey flavour, new MILO XTRA has extra cocoa, providing a delicious taste that Kiwis will love and even more of the iconic MILO crunch.

“MILO is a Kiwi favourite and we want as many people as possible to be able to enjoy it, in a way that suits their lifestyle," said Nestlé Head of Marketing Fraser Shrimpton.

“Protein can play an important role for many people, particularly teenagers and active Kiwis, as it can be beneficial for muscle growth and development.

“We’re very excited to be able to launch MILO XTRA to provide additional nutritional benefits with the chocolatey taste and crunch that we’re known and loved for.”

June will also see the launch of new MILO Plant Based, which will join new MILO XTRA, MILO Classic and MILO 30% less added sugar on supermarket shelves. 2020 marks 85 years of MILO, with the brand is continuing to expand to meet the changing needs of a new generation.