Plant Based Milo Sprouts Up on Shelves

MILO lovers looking for a delicious dairy alternative can rejoice with the launch of MILO Plant Based.

The choc-malt favourite has entered a new market with a plant-based option that doesn’t compromise on the nostalgic taste that Kiwis love.

Nestlé Head of Marketing New Zealand Fraser Shrimpton said that, with more Kiwis turning to dairy alternatives, it was time for more MILO fans to be able to enjoy the classic taste of MILO.

“An increasing number of Kiwis are looking for plant-based options for a variety of reasons. We wanted to evolve the range to provide more options that fit the lives of MILO fans, while keeping the taste they know and love,” said Shrimpton.

“This new option uses the same core ingredients as original MILO – malt, barley and cocoa, but we’ve replaced the milk powder and added plant-based ingredients from soy and oats. We’ve also reduced the added sugar content.”

MILO Plant Based is a vegan friendly option made from no animal ingredients.

It contains a combination of vitamins and minerals to help support a healthy body:

  • Vitamins B2 and B3 to support effective energy release^
  • Essential nutrients iron, zinc and vitamin B12, which may be limited in plant-baseddiets
  • A good source of calcium and vitamin D for strong bones and teeth^

New MILO XTRA, will also join MILO Plant Based, MILO Classic and MILO 30% Less Added Sugar on supermarket shelves from June this year. 2020 marks 85 years of MILO, with the brand continuing to expand to meet the changing needs of a new generation.