Cadbury has announced a new sustainable look for some of New Zealand’s most iconic Easter products. The bold transformation is to drive major savings in plastic and cardboard packaging from some Hollow Hunting Eggs and Easter Gift Boxes sold in Australia and New Zealand.
The plastic blister and excess cardboard in some of New Zealand’s family favourite Cadbury Easter Gift Boxes have been removed, saving over 200,000kg of packaging in Australia and New Zealand.
The Cadbury Hollow Hunting Egg plastic crates have moved to 12 and 24 pack cardboard cartons, saving 131,000kg of plastic in Australia and New Zealand.
"This is one of the biggest and boldest packaging changes we’ve ever made to our Easter range," said Ben Wicks, Vice President Marketing Mondelēz International.
"Over the last two years, we have been working hard to re-design our packaging footprint, preserve the taste and quality of our Easter products, and deliver a positive change for Cadbury fans. The move forms part of Mondelēz International’s commitment to make its packaging better for people and planet, through reducing packaging, evolving packaging, and improving recycling systems."
"We remain dedicated to providing Kiwis with the same delicious Cadbury experience this Easter, whether you’re hunting with family members, or gifting one of our iconic Cadbury products to a loved one."
Reinforcing the company’s commitment to sustainability, Cadbury’s parent company, Mondelēz International, recently invested in Licella Holdings to progress one of the
first advanced recycling facilities in Australia. Licella will use its innovative Catalytic Hydrothermal Reactor (Cat-HTR™) technology to recycle soft plastic waste into a crude oil suitable to produce new food-grade plastic packaging.
Cadbury launched its new Snacking Right Hub earlier this year. The new mobile friendly digital platform provides Cadbury fans with up to date recycling and disposal advice and information about Mondelēz International’s commitment to mindful snacking and sustainable sourcing.
