The opening of New World Pukekohe marks the amazing milestone of 100 New World’s in the North Island.  This next generation store, which will serve as the cornerstone for future New Worlds, redefines the customer experience for supermarket shoppers.

“New World has been constantly evolving since its birth in the sixties,” said Chris Quin, CEO of Foodstuffs North Island. “Our 100th New World in the North Island marks the start of the next generation of New World stores; New World Pukekohe blends the latest innovations with strong cues to the uniqueness of the local community, something we plan to repeat in future New Worlds.”

New World has long been an iconic brand that’s synonymous with customer experience.

“New World evolved out of a Four Square promotion as ‘A New World of Shopping’,” said Quin. “The first official New World was New World Milford on Auckland’s North Shore in 1964 and ever since the doors opened, the brand has consistently pioneered to bring customers the best experience and value New Zealand has to offer.”

With a grand total of 143 New World’s nationwide, there’s been some significant changes to store design and visual identity over the last half century.  As the car got more popular the car parks got bigger and spaces wider, refrigeration and air conditioning became store staples, computerised stock control and checkouts saw the end of the trusty label gun, as fashions changed so did the uniforms; and more recently, self-checkout and on-line ordering through I Shop has broadened customer options and choices for New World customers.

“One thing that hasn’t changed is that we’re constantly thinking how we can make shopping a better experience for our customers and we’ve got some very cool things in the pipeline. We’ve been trialling our latest innovation, the Zoom Trolley which has a built-in tablet enabling customers to shop more efficiently and manage budget with ease.

“What hasn’t changed is that constant connection to our customer, whether it’s an owner operator on the shop floor listening to customer feedback, or connecting digitally to find out how we did, we’ll always be all about the customer."