New World’s Family2Family Foodbank Appeal is set to bring much-needed assistance to families. This is part of the supermarket’s ongoing commitments to ensure New Zealanders access healthy and affordable food and support local communities to thrive.
This fifth annual Family2Family campaign is at the core of New World’s year-round commitment to be HereforNZ. New World will also donate $250,000 to City Mission and local food banks nationwide.
New World customers can contribute to the appeal by filling a bag with food bank-friendly products such as canned goods, pasta, rice, and other non-perishable items. Alternatively, you can choose a pre-filled $20 Family2Family bag.
“It’s a really tough time for many people, with many Kiwi families experiencing hardship and struggling to put food on the table,” said Giselle Bleakley, New World spokesperson.
“New World is privileged to be a part of almost every community across the country, and our Family2Family campaign aims to deliver some much-needed assistance to City Missions and local food banks by raising awareness and providing support across New Zealand.”
To raise customer awareness, New World will identify food bank-friendly items throughout its stores, simplifying the process for customers looking to choose items to donate. Customers are encouraged to donate non-perishable items.
New World shoppers are also encouraged to include small treats in their donations, such as biscuits or chocolates, which can provide a much-needed lift during challenging times.
“One of the biggest challenges running a large foodbank operation is ensuring that we have adequate supplies of food to help those who come to us for support. We cannot afford to purchase all the food we need, so we are very dependent on and grateful for the generosity of the Christchurch community, who so willingly support us,” said Corinne Haines, Christchurch City Missioner.
“Our New World customers are not just shoppers but the heart of the Family2Family appeal. Your contributions to healthy and nourishing food will significantly support our clients during this crucial time of the year.”
New World’s Family2Family Foodbank Appeal runs from the 8th of April to the 5th of May, 2024.
