On-demand Grocery Delivery Bets on Consumers Maintaining Online Shopping Habits

German on-demand grocery delivery company Gorillas has launched a private label range, sure to resonate with the 54 percent of Europeans who are currently in a financial pinch yet still looking for convenient shopping options. 

As the Covid-19 pandemic and cost-of-living crisis have changed consumer behaviour, retailers such as Gorillas must now look at on-demand delivery as an evolving method of shopping, according to leading data and analytics company, GlobalData. The Gorillas company has bet on consumers maintaining their online shopping habits with the launch of its private range. 

GlobalData has found that two thirds of shoppers are still wary of visiting shops due to Covid-19, lending a sizeable consumer base inclined toward affordable and safer grocery delivery options. However, high inflation and soaring energy prices have prompted concerned consumers to cut back on non-essential spending which could chokehold this potential.

The 2022 Q2 survey from GlobalData found that over a third of global consumers look for high quality when considering what is good value for money. This suggests that on-demand delivery services can secure a place at a time of financial hardship, even with the cost-of-living crisis, so long as consumers believe it serves a purpose such as premium quality products and services.

Q-commerce saw a boom in popularity during the Covid-19 outbreak as social distancing restricted movement. Surcharges and additional costs could be justified by the convenience Q-commerce brought to shielding households.

“Gorillas is evidently convinced that consumers will pay a premium for lower cost items - even during a cost-of-living crisis. While new product development is often born out of crisis, it is certainly a risk to launch such a large product offering at a time when Eurozone inflation hit 8.1 percent in May,” said Consumer Analyst at GlobalData ,George Henry.