The OREO brand has introduced the Limited Edition Selena Gomez OREO Cookies.
Gomez has worked closely with the OREO brand to develop a one-of-a-kind sweet-and-spiced flavour combo.
Inspired by her love of horchata, the cookies feature a layer of chocolate- and cinnamon-flavoured cream atop a layer of sweetened condensed milk-flavoured cream with cinnamon sugar inclusions, all sandwiched between two chocolate- and cinnamon-flavoured wafers.
"Making my own OREO cookie was a lot of fun. I grew up loving them, so being able to be a part of the process was a full-circle moment," said Selena Gomez.
"I wanted to find a way for it to feel comforting and have a bit of nostalgia from my childhood. The cinnamon flavour gives it this horchata feel, and I'm excited for my fans to try it."
In addition to curating her personalised OREO flavour, Gomez also created six unique embossments designed with her fans in mind, including one that spells out "Selenators."
There's also one exclusive cookie found in approximately every three packs that features Gomez's classic signature, marking the first time the OREO brand has ever put an autograph on an OREO cookie.
"Tapping into Selena's world, her cultural roots, her loyal fan base, her musical journey, propels the OREO brand's cultural relevance and playful personality to new heights," said Michelle Deignan, Vice President, OREO, US.
"The OREO brand is constantly discovering new parts of itself through creative and unexpected innovations. This collaboration embodies our commitment to delighting our consumers in unexpected ways and further establishes our footprint in the music industry."
The Limited Edition Selena Gomez OREO Cookies are now available in New Zealand.
Explore what's hot here
