I Love Baking has launched a new cookie flavour to add to its range. Peanut Butter and Chocolate cookies are hitting the spot with consumers. “Here at I Love Food Co we are huge fans of peanut butter so we’ve been working out a way to use it in a new cookie flavour,” said Jessie Stanley, co-founder I Love Food Co. “We have also witnessed a big surge in the popularity of peanut butter in the last couple of years, and seen it being used across several categories.”

Like the rest of I Love Baking range made by I Love Food Co, 20 percent of the sweetness in the cookies comes from the natural goodness of date puree. Their intrinsic health benefits are fibre, protein and a wide range of essential nutrients. This means dates are not just ‘empty calories’ like refined sugar is. The I Love Baking range was launched last year with four varieties. Along with strong sales, and phenomenal feedback from consumers, I Love Food Co has been working on developing the range to build on that success. All I Love Baking packaging can be recycled in the ‘Love NZ’ Soft Plastic Recycling bins located at supermarkets.