This month, Ingham’s New Zealand is unveiling a new plant-based brand, Let’s Eat, to expand its position as a protein supplier and to meet the growing demand for plant-based products. Let’s Eat is a new frozen range of wheat and pea protein products which are ideal for vegetarian, flexitarian or meat lovers wanting to try a plant-based meal.
Let’s Eat is manufactured in New Zealand and each product is Vegetarian Society approved. The product launch is being supported with a digital advertising campaign including online video ads, social and digital media, and in store support. The brand’s main ethos is to provide high quality, tasty plant based products. To deliver on this, Let’s Eat will be focusing on further innovation, so watch this space.
For more information, visit www.letseatplantbased.co.nz. Orders can be placed with your Territory Manager or Customer Service on 0800 800 785.