THE Kettle Korn team took their pop-up store around the country this month, promoting the launch of Sea Salt Kettle Korn. Sea Salt Kettle Korn is all natural and has no added sugar. The product is also gluten, soy, dairy, nut and GMO free and contains only 40 calories per cup. Company Director Mike Howe says, “Many of our customers have asked for a savoury product that was a healthier snacking choice and this is one of two slated for release this year.”
Customers’ visiting the pop-up store paid for their 150gram bag of product with social media currency – by promoting the product through tweeting, posting to Facebook or Instagram.
Kettle Korn has signed a 2 year agreement to be an official licensee of the All Blacks and will be releasing All Black inspired products in August, just in time for the rugby world cup.