With Southeast Asia’s strong demand and growing wines, spirits and alcohol markets, the region’s leading sourcing platform for the wine and spirits sector, ProWine Singapore, will be held annually from its 2022 edition to 2024.
Jointly organised by Messe Düsseldorf Asia and Informa Markets, following the instalment from September 2022, ProWine Singapore will return alongside FHA Food and Beverage from 25 to 28 April 2023 at the Singapore Expo.
According to Mr Gernot Ringling, Managing Director, Messe Düsseldorf Asia, ProWine Singapore’s change in the cycle for the next few years is an important milestone for the growth and development of the trade fair so it can continue to meet growing customer demand and serve global markets.
“The last edition was held in 2018. Thus, the new schedule will offer more business value and ensure participants can maximise opportunities all year round. This move will also enable us to provide better portfolio strategies across the wines, spirits and alcohol market that will benefit our customers as they look to Asia to expand their investment presence,” revealed Ringling.
Asia Pacific’s alcohol sales volume is expected to return to pre-pandemic levels and reach USD 420 billion by 2025. Innovations in flavour and increasing demand for new and exotic flavours, segment diversification, more advanced distribution networks globally, and the ongoing premiumisation trend of wine and spirit products are fuelling the market's growth.
The alcoholic beverage market is highly diversified in the region due to variations in taste and preferences, as well as social and cultural behaviours. Due to the increased demand for premium alcohol, the Asia Pacific alcoholic beverage market is expected to grow substantially.
“In a business landscape that has changed with the recent global events, we understand the need to adapt and evolve. By pivoting our show to an annual platform, we provide the opportunity for a stronger presence to industry professionals to cater to their business growth. By annualising ProWine Singapore and FHA, we are providing an annual platform to bring together Asia’s food and drink industry,” said Mr Ian Roberts, Vice President, Informa Markets Asia ProWine Singapore, which is part of the ProWein Düsseldorf portfolio.
ProWine is the world’s leading wine, spirits and craft drink marketplace, including Shanghai, Hong Kong, Mumbai, and Sao Paulo.
Many wine-growing regions of the world are represented at ProWine Singapore, including country pavilions and groups from Australia, France, Germany, Italy, Portugal, and Spain, among others. Trade visitors from distributors and importers to professionals from specialist retail, food retail, hospitality, food service and catering, to decision-makers from the airline and hotels sector, are also expected annually.
