Rockit Global, the innovative snack-sized apple company, is preparing for its Rockit Back to School campaign, which builds on its Ready. Set. Rockit. Promotion. Instore activations will be supported by new gift boxes containing five Rockit packs and extensive digital activities.
"In a campaign first, Rockit is running an e-sampling promotion where 6,000 Rockit samples will be included in e-commerce deliveries from our retail partner, MAF Carrefour. We have an 86 percent conversion rate from trial to frequent purchase, so this is an innovative new way to get Rockit in front of more consumers to drive sales," said Annabel Hall, Rockit Global Digital Manager.
"For the first time, we are also connecting the campaign point of sale with digital activity through a competition – with a dedicated microsite – with a goal of increasing repeat purchase."
Rockit is sold in 30 countries worldwide and currently has a strong growth curve in the Middle East.
"Sales volume for the entire region is up 36 percent, and in Saudi Arabia alone, sales have climbed a massive 140 percent (2022 vs 2021). Momentum from the highly engaging Ready. Set. Rockit. campaign is set to continue this growth, attracting millions of new Rockit consumers during the peak Back to School sales period. Rockit will have a significant presence in-store with high energy, gamified point-of-sale displays and targeted tasting moments," said Ziad El Chawa, Rockit Market Manager for the Middle East.
