SodaStream has unveiled a limited edition “SHE” reusable bottle in celebration of International Women’s Day. SodaStream said that it created the bottle to celebrate the great actions and achievements by women in modern history and today.
SodaStream is encouraging women to share their own stories about women who inspire them on Instagram and to tag their heroes to create a chain of powerful women. A thousand of these stories will be selected, and those women will be offered the limited edition “SHE” bottle to keep or pass on to their “SHE”.The company said that “the idea behind the campaign is to let every woman know they can make a change in this world.”
The limited edition bottle is wrapped in unbranded “SHE” packaging, which opens to reveal and celebrate stories of iconic women that have influenced the world. The reusable bottle features the message “She changed the world now it’s my turn” calling upon women to make the environmental change of switching to reusable goods.
"At SodaStream, we take pride in empowering women from all backgrounds. In our factory, we employ women from many different communities and give them equal opportunity to build a career while respecting their religious norms. In that spirit, we are happy to take part in International Women’s Day celebrations and share our belief that every woman can make a change in this world", commented SodaStream chief people officer, Galit Zucker.
The limited-edition bottle is not for sale and is exclusively available through the Instagram campaign.