The inclusion of ginger in many cuisines, and also now in many food and beverage products, has significantly aided in the market growth of the spice. Over the past few years, and particularly this year through the pandemic, consumers have become incredibly health conscious and this looks to only further stimulate the growth of the market with the ingredient said to help in controlling obesity, heart problems, and diabetes. It also helps with gut health.
The Ginger plant's root or rhizome is widely used as a spice but also as a fresh ingredient when cooking and as an added ingredient finding its uses across the food and beverage industry in a wide variety of products like baked goods, sauces, soups, and non-alcoholic beverages.
The global ginger market looks to reach US$4.8 billion by 2027. Amid the Covid-19 crisis, the global market for ginger is estimated to be worth US$3.4 billion this year alone, and is projected to reach US$4 billion by year end.
Sales are heating up for the spice category and flavour variants, with IRI data showing an increase of 30 percent over the past few years.
Even back in 2015, a report by GlobalData found that 79.7% of consumers globally felt ginger would have a positive impact on health, ranking the flavour eighth on a list of 100 ingredients that consumers were asked to consider.
Ginger's combination of spice, flavour and function is a perfect fit for food and beverage's key priorities when it comes to NPD.
Earlier this year, Coca-Cola in the USA added Sprite Ginger and Sprite Ginger Zero Sugar to its portfolio in response to the surging popularity of ginger-flavoured sparkling drinks, and to Americans' thirst for genre bending brands and experiences - from beverages, to music, to fashion.
“With every sip, you’ll get the crisp, refreshing cut-through of lemon-lime up front, balanced with a hit of ginger on the back-end,” said Mark Shorey, brand manager, Sprite. “The Sprite Ginger launch is all about reinvention… reimagining the signature attributes Sprite fans know and love, with something new and unexpected.”
We've put together the top products on the supermarket shelf that feature ginger below.
Ranga is an alcoholic gingerbeer, brewed in sunny Gisborne, that’s proud to be ginger.
Created by three friends who wanted something that not only tasted a bit different, but empowered people to celebrate their differences together.
Lewis Road Creamery has released an exciting limited edition flavoured milk which is the result of a collaboration between two of New Zealand’s favourite brands - Lewis Road and Griffin’s.
The ginger-spiced milk was inspired by Lewis Road’s original Gingerbread Milk which it launched a few years ago. That was a total hit with Roadies and judging by the reaction on Lewis Road’s facebook page since the announcement, Kiwis have been going (ginger)nuts for this limited edition.
Gingernuts Milk is made with Lewis Road’s permeate-free whole milk and is packaged in its 100% rPET bottles in 300ml ($4.49).
The NEW 170g Cadbury Dairy Milk Gingerbread Biscuit block is the taste of Christmas in just one bite!
This seasonally inspired block is Cadbury Dairy Milk chocolate full of delicious Gingerbread biscuit pieces, the perfect treat in the lead up to Christmas!
Call Me Ginger is a best seller for Original Foods Baking Co and once you taste it you will soon understand why!
As one of New Zealand’s favourite wholesale bakery’s, Original Foods Baking Co. have been perfecting the art of good baking for almost 30 years, and their products are dangerously good, particularly their Call Me Ginger slice. This kiwi favourite consists of a chewy oat base topped with smooth ginger icing and just the right amount of zing! This is a grown-up treat for the ginger lovers out there.
Call Me Ginger is available in Bite Me and Bar Slice formats and is found in the bakery department of your local supermarket.
A word of warning: we recommend you don’t leave your treats unattended!
The team at Tasti know a bit about keeping iconic kiwi baking traditions alive. Add a delicious zest and zing to your baking or snacking with our Crystallised Ginger that we’ve been making for over 80 years!
For more info, contact Customer Services Team, firstname.lastname@example.org
Red Shoots, the makers of two new brands, GingerFresh Ginger Juice, and Daily Good Ginger Tonics, are passionate that good ingredients make great products. They work with their partner ginger farm, Ranadi Organics in Fiji, to source the best tasting and most sustainable ginger they can. “We love that our ginger comes from Fiji’s clean and nutrient-rich soils and is farmed by women on our award-winning social-impact farm in Fiji” said co-founder Rhona Mackenzie.
“The farm does all the hard work on making the ginger taste amazing, then we transform it into delicious, easy-to-use and convenient products you can buy in your local supermarket”. GingerFresh is just juice, nothing else like it’s sister brand LemonFresh, and is easy to use in all kinds of cooking and beverages while Daily Good Ginger Tonics is a range of delicious infusions packed full of organic, superhero ingredients.
The tonics are not an RTD product but instead a weekly dosing bottle containing 7 shots. The three variants contain organic ginger, organic turmeric, organic apple cider vinegar, organic Manuka honey, organic blackcurrants and more. Available in all supermarkets nationwide, speak to your Acton rep for more details how to range it or email email@example.com.
Daily Good – http://www.dailygood.co.nz/
Just Fresh Co – https://www.justfreshco.co.nz/
Putting a nourishing twist on a classic favourite, Ginger Crunch & Plum is a wonderful combination made with top quality NZ plum and ginger, added to a base of buckwheat, quinoa and almonds to fuel your morning. The additional hemp, chia and flax superseeds provide a nutritious and delicious texture, as well as great source of Omega-3, protein and fibre, to support overall health and wellbeing.
Make the most of the warmer spring days and add granola as a tasty topping to a creamy smoothie bowl for some much needed crunch. Prepare for breakfast the night before and add the granola to overnight oats or chia pudding on your way out the door. In need of a sweet, yet healthy dessert to wind-down with, put some yogurt of your choice in a bowl with seasonal fruit, granola and nut butter to excite the tastebuds.