Spreading Christmas Joy

Sarah Page from the Kindness Collective putting a box of crackers into a christmas donation box

Cadbury, Tegel and ASB are two key supporters of the Christmas Joy Store by the Kindness Collective this year. The initiative provides referred parents and caregivers the chance to select from around 30,000 toys and treats to ensure their children have presents to unwrap on Christmas morning.  The store operation requires thousands of hours, donations and more than 300 volunteers. 

“For families living in poverty or who are rebuilding their lives from illness or family violence, Christmas isn’t always a time of joy. Every child deserves a magical Christmas, and every family deserves the dignity of choice, so we are pleased to be bringing the Christmas Joy Store back for another year,” said Sarah Page, Kindness Collective CEO. 

“We’re already experiencing unprecedented demand with thousands of families waiting to come through the Joy Store. We know the list of those in need is very long, so we’re doing everything we can to get as many toys as possible to keep the shelves stocked. We are grateful for every single Donation.”

Sarah Page and the Kindness Collective board and team would like to thank the individuals and organisations who have already come on board to support the Joy Store. Particularly a thank you to LEGO, Cadbury and Mattel for their generosity and kindness.

Donations are still very welcome.