San Francisco will be the first place in the US to impose health warnings on ads for sugary fizzy drinks and some other sweetened beverages.
The new regulation will affect drinks with more than 25 calories from sweeteners per 12 ounces so advertising for Coca-Cola Zero and other no-calorie drinks won’t require a warning, but ads for regular Coca-Cola will.
The city also requires warnings for other products such as sports and energy drinks, vitamin waters and iced teas that exceed the 25 calorie limit.
Milk and 100 per cent natural fruit and vegetable juice drinks are exempt.
The label for billboards and other ads will read: “WARNING: Drinking beverages with added sugar(s) contributes to obesity, diabetes, and tooth decay. This is a message from the City and County of San Francisco.”