The global anti-counterfeit packaging market is expected to register a staggering double-digit annual growth rate of 11.9 percent by garnering a market value of US$ 422.8 Billion. The market's growth can be attributed to various factors, including the high growth of anti-counterfeit packaging within pharmaceutical companies globally, increased consumer awareness of the harmful effects of spurious goods, and technological advancements in secure packaging.
While the pandemic affected sales of anti-counterfeit packaging, the demand for it has increased. The industry is expected to grow significantly over the next decade due to the growing demand for product authentication for products in the FMCG industry and the stringent imposition of governments worldwide to eliminate the production of fraudulent products, particularly in Europe and North America.
Intelligent and interactive packaging ensures the safety of products, especially with the expansion of end-user sectors ranging from food and beverage to pharmaceutical products creating lucrative opportunities for the anti-counterfeit packaging market.
Several manufacturers are present within the packaging industry, and numerous companies possess patents to differentiate products and eliminate the threat of product poaching by competitors to gain market shares.
Future market insights revealed that mass serialisation of the technology segment with the anti-counterfeit industry market accounts for approximately 29 percent of the total market share, with an expected annual growth of 9.9 percent over the next decade.
East Asia will emerge as a lucrative region, accounting for 37 percent of the total market share in 2022, with the U.S. anti-counterfeit packaging market expanding by 4.6 percent year-over-year.
Growing concerns regarding the increasing volume of counterfeit products across various industries augment the demand for anti-counterfeit packaging solutions. The need for anti-counterfeit packaging technology is being underpinned due to increasing sales of commodities such as pharmaceuticals, cosmetics, and food & beverage products via online channels. These are areas where there is a significant concern for the infiltration of counterfeit products that can cause harm to consumers and irreparably damage brand image and credibility.
Increasing awareness among consumers regarding the verification of authentic products is propelling the adoption of anti-counterfeit solutions to bolster market sales over the forecast period.
In recent years, the volume of healthcare and cosmetic products has increased exponentially, putting supply chains at high risk due to trade restrictions. Packaging manufacturers are adopting several measures to eliminate counterfeiting, such as replacing regular labels with active and intelligent monitoring devices, such as serialised codes that can be scanned for authentication and read with a smartphone or sent via text message.
Germany, which exports nearly one-third of its processed food manufacturing globally, is expected to dominate the Europe anti-counterfeit packaging market, holding 24 percent of the Europe market share by 2032. As production volume and export demands continue to grow, so will the demand for anti-counterfeit packaging.
Total sales in the Indian market will account for 57 percent of the South Asia anti-counterfeit packaging market by 2032. According to Invest India, the National Investment and Facilitation Agency, the country ranks third globally in terms of volume of pharmaceutical production. The significant end-user demand for anti-counterfeit packaging and the expansion of the pharmaceutical industry in the country is anticipated to spur demand for anti-counterfeit packaging solutions over the forecast period.
