According to Innova Market Insights, the bakery industry is experiencing several notable trends in 2023, reflecting changing consumer preferences and dietary choices. The key trends shaping the bread sector include a demand for healthier options, plant-based and vegan bread, gluten-free bread, authentic and artisanal varieties, retail bakery outlets, innovation and product diversification, and sustainability practices.
Consumers increasingly focus on health and wellness, leading to a growing demand for bread products made with whole grains, natural ingredients, and reduced sugar content. This trend has given rise to artisanal and specialty bread types, such as sourdough and multigrain bread, which are perceived as healthier alternatives.
Plant-based diets have increased the demand for plant-based and vegan bread products. "Vegetarian" and "vegan" claims are among the fastest-growing in the market, and bread products are now often labelled with plant-based claims, including logos and eggless formulas.
Gluten-free diets have gained popularity among consumers with gluten sensitivities or celiac disease. As a result, manufacturers have introduced a wide range of gluten-free bread options, catering to those seeking gluten-free nutrition. Latin America leads in launching gluten-free bread products.
Consumers seek unique and authentic bread experiences, leading to the popularity of traditional and artisanal bread varieties like baguettes, ciabatta, and naan bread. Some consumers view artisanal bread as an affordable everyday indulgence.
Supermarkets are the top market for purchasing bread and bread products globally, with 64 percent of consumers buying bread there. Bakeries come in second place, with 48 percent of consumers purchasing there. Preferences for these outlets vary by region.
Manufacturers innovate by introducing new flavours, textures, and formats into their bread recipes. This includes incorporating ancient grains, seeds, and herbs and developing gluten-free and low-carb bread options. Some brands even cater to specific dietary needs like chronic kidney disease management.
As sustainability concerns have grown, the bread market embraces environmentally friendly practices. This includes sourcing sustainable ingredients, reducing food waste, and using eco-friendly packaging materials. Manufacturers also offer bread products with low carbon footprints and ethical treatment of humans and animals.
These trends shape the bread market globally as consumers seek healthier, more diverse, and sustainable options. The industry is expected to evolve to meet these changing preferences and dietary needs.