The iconic Weet-bix Kids TRYathlon is set to return after numerous disruptions over the last few years due to Covid. Sanitarium is excited to get as many kids as possible active and joining a list of participants that includes Olympians, Black Ferns and All Blacks. Twelve events will be held across the country between November 2022 and March 2023.
World Champion and Gold medal-winning Para shot putter and discus thrower Lisa Adams is the new Sanitarium Weet-Bix Kids TRYathlon ambassador. She is honoured to be involved and follows in the footsteps of big sister and coach Dame Valerie Adams, who held the mantle in 2014. Adams is no stranger to overcoming challenges, being diagnosed with left hemiplegia, a form of cerebral palsy, at a young age.
“I tried rugby and rugby league, which led on to athletics. I tried it and stuck with it because no one told me I couldn’t. My son Hikairo is my motivation. If you set your mind to something and put in the work, you can achieve your goals,” said Adams.
“The TRYathlon is a rite of passage for Kiwi kids. It’s all about giving it a TRY and is open to all kids, no matter their sporting ability. Lisa is a true champion and the embodiment of those values, and we’re thrilled to have her as our official ambassador,” said Peter Davis, Sanitarium National Marketing Manager.
The triathlon started in 1992 with just 500 entrants. It has grown to be the biggest series in the world for kids under the age of 16, with more than 460,000 participants across three decades. It is open to kids between six and 15, with all fitness levels and a focus on participation. Each child can feel like Adams when they finish the race, with a gold medal from the sporting star when they cross the finish line.
“We want to see as many tamariki as possible believe in themselves, achieve their potential, cross the finish line, earn a medal and feel like a true Kiwi champion through the events we have planned. We see the looks on the kids’ faces when they cross the finish line or achieve their personal goal. It’s great for their self-esteem and physical health and we want every kid to have the opportunity to feel that,” concluded Davis.
