AUSTRALIA | KitKat has launched cereal in Australia.
Cereal Partners Worldwide has announced the launch of KitKat Cereal, a delicious new breakfast option that brings the iconic brand to consumers’ breakfast bowls.
Created in partnership with the KitKat team, the delicious new breakfast product contains whole grain and offers a chocolatey taste and wafer-like texture.
“When you’re looking for something different to start your day, KitKat Cereal is the perfect option for an occasional, indulgent BREAKfast,” said Cereal Partners Worldwide Marketing Manager Suzanne Poezyn.
“We’re sure the new cereal will delight fans and make a great addition to your breakfast repertoire as part of a balanced diet.”
The KitKat Cereal contains cocoa sourced through the Nestlé Cocoa Plan, a program aimed at improving the lives of cocoa farmers and providing sustainably sourced cocoa certified by the Rainforest Alliance. It will be available at all major retailers in Australia starting in late August.
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