SPC (SPC Operation Ltd) has announced one of the most unexpected marketing moves yet. Knowing that it will likely be the second most popular choice when it comes to canned food brands, the company has launched its range in New Zealand with a campaign to celebrate all things ‘second favourite’.
“You’ll find us next to that more famous guy in the canned food aisle. We’re for anyone who knows what it’s like to be second-pick. Almost the favourite. We’re for Kiwis who don’t need to stand up and beat their chests but are happy to sit back with something delicious and enjoy,” said Rob Giles, CEO of SPC.
SPC products have been popular across the ditch for over 100 years with an extensive range of canned foods, including baked beans and spaghetti, tinned peaches, pears, fruit salad, apricots, diced tomatoes and crushed tomatoes.
“We realise there are more important things in the world than always being first. We’re happy with all the benefits of being slightly less popular but still really tasty.”
Helping kick off its launch, SPC has teamed up with NZ’s second favourite Barrett brother, Jordie Barrett, who knows better than anyone what it’s like to be runner-up.
“It’s pretty fun to partner with SPC in celebration of all things second favourite. The past few weeks have also seen some serious game time, so it’s been nice working on a project that’s been a laugh. I don’t like to take myself too seriously, and SPC products are no fuss, simple and delicious,” said Barrett.
SPC products can be found at Foodstuffs and Countdown supermarkets across the North Island and will be on the shelves in the South Island in February 2023.
