Frucor Suntory is excited to announce that its iconic energy drink V Green, the most popular energy drink in New Zealand, is getting a taste lift, and Kiwis are the first to try it. The enhanced flavour and refreshed packaging have been carefully crafted to retain all fans know and love while dialling up the best bits.
The new packaging embodies the essence of V Energy, which is all about spreading positive energy. It reflects beaming positivity while capturing the bubbly, fun and refreshing taste that V is known for and will feature across the range.
Allison Yorston, Chief Marketing Officer Oceania, said the company has refined what people already enjoyed based on research insights from loyal V fans.
"V Green has gained an extremely loyal following since its launch 26 years ago. 'Original' energy drinks are the biggest division of the category and continue to maintain the year-on-year growth," said Yorston.
"With V Energy leading this charge. It is iconic, and we know Kiwis reach for V Green when they want a burst of energy and joy to help them through the day."
Yorston continued that the new taste was everything customers already loved, with more of the best bits.
After listening to loyal consumer feedback, the experts at V Energy have created a smoother, more refreshing V Green. Combined with the evolved design, it builds on our mission to deliver positive energy.
"The energy drink category is experiencing impressive growth. The changes to V Green reflect our willingness to continue to innovate and drive the category forward to give consumers what they want."
By changing V Green, both from a flavour and design perspective - V Energy is optimistic that it has met the needs of existing and new drinkers.
Over the next few weeks, consumers will notice the new 250ml green cans popping up in stores across Aotearoa, followed by larger cans and bottles.
The entire V family will follow the lead of V Green with new-look packaging as part of the roll-out from this week.
V Green's evolution builds upon V Energy's commitment to offering new, innovative options to meet consumer tastes and preferences. The new cans join V Blue, V Green Sugar-free, V Blue Sugar-free, V Tropical Tang and V Raspberry Lemonade on the shelves sporting the new logo design and the same great tastes.
