Attention all category buyers, operators and store managers! This week we are showcasing the best in the SNACKS category.
Are you looking to keep your shelves fully stocked with the latest and greatest FMCG products? Look no further! Our weekly “What To Stock” is the solution you’ve been searching for. Each week, we feature a new category, showcasing the top three products for in that aisle. From fresh to frozen and everything in between, we’ve got you covered. Sign up to our newsletter to be first to see our next feature.
BOOTLEG JERKY CO.
Bootleg Jerky was born from the spirit of rebellion.
A fateful trip to the USA led the founders to the discovery of a thriving craft Jerky scene, where ancient, artisanal methods met boundless innovation and an exciting world of flavour. But back in the land of the long white cloud, jerky was leaving a bad taste in their mouths. The sugar-laden options on supermarket and gas station shelves just weren’t cutting it, and quality jerky was near-impossible to come by. Kiwis were hungry for an accessible, premium jerky that was a cut above the rest, so they set out to make it.
From a small garage, they honed the lost art of jerky making as it should be. Small-batch, honest ingredients, and no BS. At Bootleg, artificial additives, preservatives, nitrates, and MSG have all been kicked to the curb. Every piece starts it's journey as a slab of prime, grass-fed New Zealand beef, before being trimmed down, soaked in mouthwatering natural marinade, then enriched with their simple, key ingredient: time.
Each succulent slab spends two days bathing in exotic spices and sauces, before a slow, 12-hour drying process removes moisture, trapping in the irresistible flavour that’s made Bootleg the talk of the town. From there, it’s cut into bite-sized pieces, packed, then smuggled to jerky lovers in the know.
Serious snackers, gym junkies, flavour connoisseurs, it’s time to join the rebellion. Grab some today before it’s outlawed.
HARVEST SNAPS
Harvest Snaps have been a popular snack choice among all who don’t want to compromise flavour for health. The brand’s beloved range of pea crisps welcomes new and improved tantalising flavours, recrafted to allow guiltless snacking bliss. The Pea Original Salted boasts a 5 Health Star Rating, with Pea Chilli and the brand new tastes sensation Pea Tomato Chutney crisps containing more fibre, less salt, under 100 calories, and all the flavour.
Harvest Snaps have also made their bags bigger to accommodate all the inevitable out-stretched hands that reach for a munch on your Pea Crisps. Available in stores from March 2023 in new-look 120g varieties, plus the ever-popular multipacks, there’s a size for every snacking occasion.
For enquiries, call 09 410 1066 or email sales@houseff.co.nz or visit https://houseff.co.nz.
MR HAMFREYS
Mr Hamfreys has introduced its latest Pork Crackle flavour, Smokey Bacon, in a new convenient 25mg pack size. The brand has also extended this 25mg size range to include its market-leading Himalayan Salt flavour and ever-popular Bacon Bites. The product is ideal for checkouts and caters to the convenience, food-to-go category. This additional pack size on the shelf will further boost sales and profits from the most prominent, fastest-growing brand in this category. Mr Hamfreys’ 75mg Spicy BBQ flavour is getting a flavour boost with more big barbeque flavour added and will hit shelves in the next few weeks. The success of the brand's delicious Himalayan Salt and Spicy BBQ and its new Bacon Bites has propelled them to the number one value-selling pork crackle snack across New Zealand supermarkets. Customers can look forward to seeing Mr Hamfreys Bacon Jerky, Bacon Bites, and Pork Crackle tasting campaign at food shows and supermarkets nationwide again in 2023.
For more information, talk to your local Alliance Marketing representative or contact Paul Kenny at Alliance Marketing ph 021 986121 or email pkenny@alliancemarketing.co.nz
PRINGLES
Introducing two new limited edition Pringles stacked potato chip flavours. Pringles Sizzling Meat Lovers Pizza Flavour are loaded full of meaty flavour. Just like a classic pizza favourite! Pringles Limited Edition Seriously Cheesy Garlic Flavour stacked potato chips are loaded full of two all-time great flavours. Great for sharing, these are an ideal addition to any barbecue, picnic or party. Available from your local supermarket now.
For more information, visit www.kelloggs.com
