AUSTRALIA | To meet consumer demand, Woolworths Australia has launched a new range of 35 convenient and affordable meal options for families.
The Dine In range was trialled across 100 stores in NSW and Victoria, offering nutritious alternatives at a low price point that requires minimal preparation.
All the meals are made to cook within 35 minutes and are air fryer-friendly.
"Our Dine In range is intended to cater to busy and budget-conscious customers looking for quick and easy meals for their families that both kids and their parents will love," said Matt Harbich, merchandise manager for chilled meats Woolworths.
"Convenience meals are not new; however, we've come very far from the bland microwave dinners of the past."
For A$25, or A$6.25 per serving, customers can buy a full 1.6-kilogram dinner comprising of a whole roast chicken, herb roasted potatoes, corn cobs, carrot and pumpkin wedges.
Since the beginning of the trial, more than 90,000 meals have been sold. The most popular items are Mexican chicken with vegetables, chicken parmigiana with meat and vegetables, and Spanish paella.
Australia has seen a rise in consumers choosing to dine in rather than eat out, with 40 percent of customers cutting back on eating out to save money.
Since July 2023, Woolworths Australia has seen a double-digit growth in prepared meals, increasing customer demand for convenience meals at home.
"Pre-made meals are getting tastier and better, and we benefit from our Woolworths Food Company team and supplier partners being able to create a range of tasty and hearty options for us to bring to market to test and learn based on current food trends. This allows us to continue to evolve the range based on what our customers want," said Harbich.
Woolworths will expand the dine-in range to meet consumer demands and plans to introduce new products with more variety.
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