Monster Energy Celebrates Lando Norris Title With Gold Can
UK | Coca-Cola Europacific Partners has brought the excitement of Lando Norris’ 2025 championship-winning season to chillers with the launch of a limited-edition Monster…
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Modern Approach To Sports Hydration
USA | BODYARMOR Sports Drink has unveiled BODYARMOR FIT, a new sparkling sports drink that brings modern hydration to everyday moments. Designed to go…
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HEINZ x Heineken Six-Pack
USA – After more than 150 years of showing up side by side, HEINZ and Heineken have finally made it official. Introducing the HEINZ…
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Alcohol Consumption Declines Amid Excise Increases
Kiwis are drinking less and beer remains the nation’s favourite. But does the Budget reflect this reality? Total alcohol available for consumption down 10.7…
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Taxing Drinks Ignores 30 Years of Beverage Data
AUSTRALIA | Claims that Australia’s public health challenges can be fixed by taxing sugar-sweetened beverages are simplistic and ignore the evidence base from Australian…
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Satisfying The Curiosity
Founded in 2022, Hiatus Beers is all about brewing crisp, refreshing, full-flavoured non-alcoholic beer. Brewed in partnership with independent Australian breweries, Hiatus Beers have…
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Rethinking Sugar’s Role In Carbonated Soft Drinks
For years, sugar reduction has been the dominant strategy in carbonated soft drinks. Sugar-free formulations, supported by regulation and health messaging, have become a…
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Leaning Into Moderation Over Short-Term Abstinence
There has been a tendency to talk about low and no-alcohol products through the lens of short-term campaigns. Dry July, Sober October, or a…
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