Food Paradoxa is set to share a positive vision with audiences at the CSR Summit, alongside SIAL Paris.
Diane Leroy and Stéphane Brunerie, the duo behind Food Paradoxa, created the first workshop-based trend book for companies in the food industry.
Drawing on their complementary expertise, they work with food industry players on innovation and marketing issues, something they hope to bring into the CSR Summit.
Leroy is a certified professional coach who has worked for over 30 French and global brands on communication, marketing and innovation projects.
Brunerie was the marketing director for the St Michael and Bonne Maman brands and now supports food industry players in marketing and innovation. He also founded StripFood and delivers regular conferences.
With over 20 years of experience in the food industry, the duo have filled their interactive workshops and food transition conferences with insider information gained from years of practice.
“The aim of our SIAL x Food Paradoxa partnership is to design and structure the content of the CSR Summit,” said Leroy.
“It is part of a more global approach to contributing to the dynamics of the food transition by drawing on our positive, committed and inspiring vision of food.”
CSR will prioritise topics related to climate change, food sovereignty, health, obesity, and the food divide. The chosen theme of the partnership will be how to accelerate the CSR dimension and target and eradicate issues.
The first trend book created by Food Paradoxa was structured around the five central societal paradoxes, specifically what is said and what is done.
“The paradox between what we say and what we do is particularly true of CSR issues, and understanding this discrepancy is key to moving forward better and faster.”
The Summit, set to take place in October 2024, will focus on two main ideas: the obstacles that CSR faces and the driving factors that inspire CSR.
Participants of the events will have access to discussions from renowned speakers and the inclusion in a community that all values similar ideas.
To read more news about SIAL, click here.
