Colourful, exotic, full of taste: That's how to describe the new products of ISM Trend themes like food upcycling and more at the leading global trade fair.
ISM in Cologne will be the hotspot for innovations and trends in the sweets and snacks industry from January 28 to 31, 2024. Boasting over 1,400 exhibitors from 74 countries, the event provides a comprehensive snapshot of current developments, emphasising the exciting world of new products, featuring over 100 entries. Industry experts and enthusiasts alike can delve into this must-attend event to explore the diversity and trends shaping the international sweets landscape.
ISM 2024 will unveil a captivating range of products, spotlighting the latest trends in sweets and snacks. A significant focus is placed on the rising consumer awareness of health, driving demand for healthier and sustainable options. Exhibitors unveil creative approaches and innovative solutions, such as incorporating sustainably grown, natural ingredients and upcycling raw materials. Manufacturers are embracing regional ingredients and maximising the use of the entire cocoa fruit, showcasing a commitment to exceptional taste and environmental responsibility.
This industry's response aligns with the growing consumer preference for products with healthy, natural, and sustainable ingredients. Innovative offerings include mushroom fruit gums bursting with extra fruity flavours, enclosed in pouches made from regrowing raw materials. Unconventional and exotic combinations take centre stage, exemplified by colourful sweet potato popcorn highlighting the vibrant colours and distinct aromas of Taiwanese yellow and violet sweet potatoes. Surprising taste experiences, like crisps containing real beef jerky, capture the authentic essence of minced beef.
The surge in plant-based products continues, with creative ideas enhancing food with fibres. Plant-based, fibre-rich jelly babies with less than 2g of sugar offer a conscious indulgence, responding to the vegan food market growth driven by consumers' environmental, health, and animal protection awareness.
In the chocolate sector, companies leverage attributes such as fair trade, low sugar, veganism, and unique flavours, particularly resonating with younger consumers. Novel products like chickpea waffles or chocolate quinoa waffles in dark chocolate with freeze-dried cherry pieces reflect this trend. Sustainable developments, such as cocoa fruit nibbles with a filling made from recycled fruit pulp extract, further demonstrate the industry's commitment to responsible practices.
ISM 2024 underscores manufacturers' proactive response to consumer needs, showcasing a strategic shift towards sustainability, upcycling, veganism, vegetarianism, and healthy food trends alongside classic flavours. This deliberate alignment affirms the industry's dedication to meeting current market demands and actively contributing to setting new benchmarks for innovative, contemporary products.
