Jelly confectionery does not usually drive or follow global flavour trends, and HARIBO is no exception. However, emerging formats such as extruded products, which HARIBO has launched successfully over the past six to 12 months, with Balla Stixx, Sour S'ghetti and Pasta Frutta, gaining massive momentum in Australia and New Zealand.
A spokesperson for HARIBO shared that variations on sour-based products within the jelly category continued to grow strongly, including a range of innovative product formats such as liquid-filled volcanos, which HARIBO has crafted with a super sour filling.
With its ethos centred on moments of happiness, HARIBO leads in the global confectionery category, offering various products, from classic and timeless Goldbears to its most successful mix bags like Starmix.
Our product range is meant for everyone, which is also in line with our slogan: 'Kids and grown-ups love it so the Happy World of HARIBO',
"Our product range is meant for everyone, which is also in line with our slogan: 'Kids and grown-ups love it so the Happy World of HARIBO'," said a HARIBO spokesperson.
To read more about HARIBO's insights into the world of confectionery below, starting from page 20.
