Switching from a legal career in Israel to being the owner and manager of two successful New Zealand-based businesses, Priel Segev has spent the last 20 years focused on building efficient production systems that enabled business growth.
“The main reason I am in this business is to make a positive difference in one of our plant's most crucial issues, including climate change. I love the idea of contributing my small share to the movement towards a better world where people make better choices for more sustainable and healthy products,” said Segev.
A lot of scientific evidence showcases the devastating impact of farm animals on the environment. In New Zealand alone, animal-produced methane emissions account for half of the total greenhouse gas emissions.
While several factors contribute to the depletion of fresh water, one of the leading causes is animal agriculture, which alone uses one-third of drinkable water. The need to reduce animal-related products and shift to sustainable food sources has been widely established, and Segel proudly participates in this revolution with Damn Good Food Co.
“The vision was of developing healthy, wholesome and deliciously sweet treats that would offer an alternative to the processed, minimally nutritious treats that dominate the market. To maximise health benefits, the product had to be plant-based, dairy-free, gluten-free, cane sugar-free, and raw so that the ingredients remain near their truest form.”
Maintaining product quality and taste while promoting sustainability is at the forefront of the company’s mission, which can take time and effort. But Segel truly believes that the future of food is plant-based and that there is no place for farm animals in the future.
“It’s the space they need, the food and the valuable water they consume and the greenhouse gases they release. Plants, on the other hand, take much less space and convert carbon dioxide into oxygen and glucose (photosynthesis).”
The Damn Good Food Company follow two principles when developing a new product, health and sustainability and always uses raw plant-based ingredients with no preservatives, stabilisers or flavour enhancers.
Their frozen desserts made of nuts and fruits have nutrients and minerals that promote brain and cardiovascular health. They offer an alternative to minimally nutritious, carbohydrate-rich and dairy-based products that dominate this market segment.
These dessert slices are sold frozen and ready for immediate consumption. They can be highly versatile, consumed as an on-the-go snack, dessert, or elegant finger food when entertaining friends.
Damn Good Food Co. has recently been approved by Dairy Farm and is excited about collaborating with NZ Natural Export to export to Singapore. They also look forward to expanding to Japan and Australia.
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