The Jellyologist started as a creative experiment on Instagram. Over a year in development has seen The Jellyologist’s favourite gourmet jelly flavours reinvented in powder form, so that you can recreate them at home with ease.
What is your company background, how did you start the business?
Four years ago, the creative and talented Jess Mentis began to experiment with innovative flavour combinations and 3D printing moulds, turning this into a 100 day Instagram project dubbed 'The Jellyologist’.
The brand grew in popularity from there and Jess began catering parties, weddings, designing custom flavours, and even built a city out of jelly. Jess wanted to share her jellies with even more people so she teamed up with food and beverage specialists Jenita and John Evans to transform her jelly creations into an innovative retail range.
What is the current product range and variants and how do these products stand out in the market?
Our current range includes The Jelly Kit, which allows the customer to become The Jellyologist in their own home by producing beautiful cone shaped jellies that delight with their fun wobble. Each kit comes with reusable moulds and trays to produce twelve signature Jellyologist cones as well as two jelly mixes and matching garnishes.
We also have a range of six Jelly Mixes which contain no artificial flavours or colours and have been developed with the goal of being fun, unique and innovative. Flavours include Apple & Elderflower, Feijoa & Apple, Packham Pear, Chocolate Lamington, Nans Pavlova & Vanilla Chai, each one comes with a matching garnish.
What are the plans for the business moving forward, is there any expansion on the horizon?
We are about to launch an exciting new range - The Classics. This range has 30% less sugar, along with the delicious natural flavours and colours that The Jellyologist is known for. The Classics range features Raspberry, Lime, Orange and Blackcurrant flavours.
We are also adding Raspberry & Tahitian Lime to our premium range, just in time to add an exciting twist to the Christmas Trifle!
Where are your products currently available to buy, and are you looking at or wanting to expand your availability?
Our products are currently available at 61 Countdown stores, selected Fresh Choice and other independent retailers. From September we will also be available in selected Foodstuffs Stores. We also welcome interest from any other retailers who would like to stock us.