A family-owned company passionate about creating great-tasting quality products, Cookie Time understands that taste and convenience rule when it comes to lunch box snacks. Individually wrapped products are integral to ensure freshness, and if not eaten, they can be safely stored and eaten in a day, reducing unnecessary waste.
Cookie Time uses real pantry ingredients, which is a key part of its business ethos and something it has maintained over its 40 years. Its school and lunchbox ranges are designed to cater to a range of tastes and needs. This includes Cookie Time Rookie Cookies and Em’s Power Bites, made with real ingredients and batch-baked in traditional ovens. OSM Kids is a rice crisp snack bar that gives bubbles and benefits, reflecting the brand’s commitment to making real food with real nutritional benefits. It is made from 100 percent plant-based ingredients and specially formulated to support kids' growth and development.
Globally, the FMCG industry continues to grow, especially grocery, driven by population growth and the rising consumption of ready-to-eat food products. Consumers are inclined towards convenience, responsibly made products and plant-based alternatives. At the same time, ongoing inflationary pressures mean consumers have to make real choices about where they spend their money. Providing true value through pricing and quality trusted brands and products is more critical than ever.
Cookie Time has also observed fruity, nutty, and chocolate flavours continue to be popular, and consumers are looking for nutritious options made with real, wholesome ingredients, which Cookie Time is ideally placed to deliver. Provenance is also important, and made in New Zealand, New Zealand-owned and family businesses offer a bond of trust that resonates with consumers.
Responding to evolving consumer preferences and changing school policies on sustainability, Cookie Time has adopted recyclable packaging. While a trial of compostable packaging was initiated in 2021, it was phased out due to challenges with food quality control and environmentalism, including sustainability concerns, as research globally suggests that this packaging usually ends up in landfills. Overall, there is a need for better infrastructure and compostable film technology before compostable film can safely be considered an environmentally friendly choice. Despite challenges, Cookie Time remains committed to exploring alternative film options as technology advances.
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