AUS | ALDI Australia is making a stylish debut with its first-ever streetwear clothing line. The exclusive collection, titled ALDImania, will be available for shoppers mid-month and features a range of footwear and clothing.
The collection consists of 23 pieces and focuses heavily on loungewear, with jumpers, sweatpants, and beanies being the central points. All items within the range are affordable, with nothing exceeding the $20 mark.
Belinda Grice, ALBI Australia's Buying Director for ALDImania, spoke highly of the new business venture.
"We have been offering our shoppers high-quality, affordable loungewear for years, but this is the first time we've brought our own leisurewear brand to the middle aisles," said Grice.
"Designed to celebrate and champion our shoppers, this range is made specifically with ALDI budgets in mind, without compromising quality or comfort."
All items were designed in ALDI's signature royal blue, with the rainbow logo printed on the breast pockets and other locations. In addition to clothing, ALDImania has also included two pairs of footwear: a crisp white sneaker and a comfortable slide.
The collection includes accessories such as two variations of the rainbow beanie, branded socks, a bucket hat, a cap hat, and three variations of the compact umbrella. Customers can also purchase a double-walled insulated mug in three colours.
"This unique collection contains sustainably sourced and recycled materials and has been crafted to create a mix-and-match aesthetic, so customers can inject their own sense of styling around the range," said Grice.
"We love the excitement and enthusiasm our shoppers have and look forward to seeing them share this passion on the outside with our first ALDImania collection."
This collection marks the first time ALDI has ever ventured into this deep into the fashion industry, hoping to create staples that customers can wear for years to come.
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